iterations.design is an effort to find the best way from point A to point B within product design & development. We are always on a journey that oftentimes includes a gruelling process, with many windings roads and insurmountable macro/micro decisions. Especially as products are always evolving and adapting, whilst leaving the iterations within mostly chaotic & uncontrolled. iterations.design wants to change that by gathering tools, stories & inspirations around a community that seeks to enhance the never-ending product iteration process.
The Visual Identity
This newsletter was built around a brand concept that took the following digital formats. First, we will have a look at the brand direction. It is a selection from the visual identity that made up this small project:
The landing page
Second, we will look at the website mockup, that was crafted 1:1 as the preparation suggests. The colours and feeling of the visual identity shown above are strong and to the point. Resulting in a overall warm and welcoming vibe perception by potential subscribers:
I designed an in-depth gameplan or roadmap for this brand experience, with a big vision in mind. Sadly not executed:
- Enable submitting your own Stories, Tools & Inspos. The first step on the agenda will be co-creating this product iteration focused newsletter with you, by enabling you to submit content & features.
- A Medium Publication for more submissions. Absolutely key & integral to creating the iterations.design brand authority will be a Medium publication, where you can submit & read stories of iterators just like you.
- A Slack Community of like-minded iterators. The Slack community is the one I am most excited about, as that is going to be the platform, where you will be able to bounce off ideas & iterations almost seamlessly!
- Open up for sponsorships & collaborations. At one point this also needs to pay off. But, if we hit a sizeable subscriber base & you are working on a product that needs promotion. Then we can always chat!
Out of order, awaiting approval of brand master to define, refine and execute pivot.